1920's

When the historic Rivoli theater opened its doors in May 1920 it was host to silent films with a full orchestra, traveling Broadway productions, and popular vaudeville entertainment. It has been in continuous operation since. The theater was built by Henry T Hayes and leased to various individuals.

193o's

The interior was completely remodeled in 1934 to install air conditioning, improve acoustics, and to commission the murals that are still holding up wonderfully today.

1950's

In 1951 the Rivoli was purchased by Ernie Kassebaum who ran it for 27 years. During that time, the theater saw the most changes. Including the removal of the orchestra pit, increasing the size of the screen, and the addition of the concessions area along with the popcorn popper that is being used today.
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During the 1950’s Mr. Kassebaum came up with a “movie money” project, in which the local merchants would give the printed “movie money” to customers for purchases. This printed money, in increments of one cent up to ten cents, would be purchased from the theater by the merchants and would be redeemed by the customers at the theater for part or full admission payment. This community marketing program became very popular and was eventually shared with theaters throughout Nebraska and surrounding states.

1950's

During the 1950’s Mr. Kassebaum came up with a “movie money” project, in which the local merchants would give the printed “movie money” to customers for purchases. This printed money, in increments of one cent up to ten cents, would be purchased from the theater by the merchants and would be redeemed by the customers at the theater for part or full admission payment. This community
marketing program became very popular and was eventually shared with theaters throughout Nebraska and surrounding states.

The Wisehart family purchased the theater in March 1979 and have made every effort to ensure that the Rivoli maintains its historic charm while integrating the modern details of a big city venue. This includes the installation of digital projection, high-definition surround sound, plush seating, and the current marque designed by the owner. In 2013 a second screen was added to increase the movie choices available to the community.
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When you visit the Rivoli you will find that although it offers the same films and amenities as other theaters, the prices and service do not compare. The owner, Julie Wisehart, makes every effort to keep ticket and concessions prices low while offering the highest possible customer service. If there is a movie showing, she will likely be there making popcorn and greeting everyone with a smile.

She might even give you a tour and tell you a story or two.